ImageWorks Creative Blog

According to a study done by Weebly, 98% of online entrepreneurs think that getting found on Google is important. However, 45% don’t even know what SEO means. (If you’re one of those 45% by the way, SEO stands for search engine optimization.)

Imagine you’re in a battle. Swords, chainmail armor, catapults. But this battle isn’t your average old-school medieval era fight. It’s a battle for your customers. You and your team are competing against all your real-life competitors. The prize? The attention and business of potential customers.

Like any good fighter, you’ve probably got a host of tools that will help you in the battle: great branding, quality SEO, email marketing, content marketing, and a strong social media presence.

Most people think that a low bounce rate equates to success in the marketing world, but is that really true?

Our friends over at Contently have put together another fantastic article providing a counterpoint to that thought.

Here's an excerpt from the article:

Here at ImageWorks, we love seeing our hard work pay off! We were tasked with creating the logo, brand identity, and website for SuiteBriar. After weeks of planning, preparation, meetings, numerous cups of coffee, and lots of hard work, SuiteBriar’s website is live!

We’ve all heard the claims that artificial intelligence (AI) and machine learning will slowly take over jobs until there are very few left. Is this a real danger? We don’t know. We can’t predict the future, but what we do know is that machine learning is a tool that is making a lot of our jobs in the marketing world much easier.

What does SEO do? Search engine optimization (SEO) ensures that when a consumer searches for a product you offer, they find you first—and not a competitor. SEO is all about ranking high on search engines, be it Google or Bing. According to GE Capital Retail Bank, 81% of shoppers conduct online research before making big purchases (Hubspot). And of this, 60% of consumers begin their research on a search engine before heading to a specific website (Minewhat). You can’t afford to not be found on search engines.

At ImageWorks Creative, we preach that content marketing MUST BE the number one marketing tactic for all businesses. We love that Contently agrees and want to share their list of trends for 2018. Read now! If you are ready to bring your content strategy into 2018, contact us today. 

Question: How do you know when you can trust an agency with your business?

Answer: By finding out what others say about them!

For the second time, ImageWorks Creative has been named as one of the top 24 web design agencies in Washington DC by Expertise.com! We are proud to once again be recognized for our experience and skills.

See the full article here.

One of our New Year's Resolutions at ImageWorks is to help our clients share more via video. Videos get noticed more, viewed more, rank higher in search engines, and engage your clients far more than static content.

Assessing your website traffic is analytical process driven by numbers and visitor behavior. How many people are clicking a certain page? How much time are people spending on my page? These are all great measures of your website’s performance; however, did you ever stop and think about their clicking behavior? This is where heat maps come in.

What are Heat Maps?

Heat Maps are a visual representation of your site’s engagement. Heat Maps represent where your website’s visitors looking, clicking, and the frequency of their clicks.