ImageWorks Creative Blog

SEO is always changing. Search algorithms change, methods change, and the market changes. But there are a few principles of SEO that will always stand the test of time. The Content Marketing Institute has written a fabulous article on SEO—but it takes a different angle. The authors brilliantly take you through 17 SEO mistakes that will always hurt your company, no matter what happens in the SEO world.

Are you doing any of these 17 SEO Misfires?

So you’ve published a great piece of content to your website or blog. You’ve shared the content to all your social media channels, told all your friends and your page is garnering lots of views!

Now comes the big SEO question: When will my page rank on Google?

Many businesspeople know the struggle. You want to spread awareness about your business, and what better way to share than on social media? So you get to work crafting the most eye-catching images and headlines for sharing.

There are so many web apps out there, all with the intent of making you a more productive (or more distracted!) businessperson. Note-taking apps, link sharing and saving apps, habit trackers, collaboration apps, and so much more.

The prospect of increased productivity is both exciting and overwhelming. There are just so many apps out there, competing to be the next Evernote or Dropbox. How do you know which ones are worth your time?

According to a study done by Weebly, 98% of online entrepreneurs think that getting found on Google is important. However, 45% don’t even know what SEO means. (If you’re one of those 45% by the way, SEO stands for search engine optimization.)

Imagine you’re in a battle. Swords, chainmail armor, catapults. But this battle isn’t your average old-school medieval era fight. It’s a battle for your customers. You and your team are competing against all your real-life competitors. The prize? The attention and business of potential customers.

Like any good fighter, you’ve probably got a host of tools that will help you in the battle: great branding, quality SEO, email marketing, content marketing, and a strong social media presence.

Most people think that a low bounce rate equates to success in the marketing world, but is that really true?

Our friends over at Contently have put together another fantastic article providing a counterpoint to that thought.

Here's an excerpt from the article:

Here at ImageWorks, we love seeing our hard work pay off! We were tasked with creating the logo, brand identity, and website for SuiteBriar. After weeks of planning, preparation, meetings, numerous cups of coffee, and lots of hard work, SuiteBriar’s website is live!

We’ve all heard the claims that artificial intelligence (AI) and machine learning will slowly take over jobs until there are very few left. Is this a real danger? We don’t know. We can’t predict the future, but what we do know is that machine learning is a tool that is making a lot of our jobs in the marketing world much easier.

What does SEO do? Search engine optimization (SEO) ensures that when a consumer searches for a product you offer, they find you first—and not a competitor. SEO is all about ranking high on search engines, be it Google or Bing. According to GE Capital Retail Bank, 81% of shoppers conduct online research before making big purchases (Hubspot). And of this, 60% of consumers begin their research on a search engine before heading to a specific website (Minewhat). You can’t afford to not be found on search engines.