ImageWorks Creative Blog

Grow your audience on YouTube with these tips

Organic Ways to Market & Improve Your YouTube Presence

Posted by ImageWorks Creative Team April 19, 2016

Creating a compelling video is a step in the right direction - especially in today's marketplace. People love watching videos online. But if you upload your video to YouTube and forget about it, you can forget about being found. 

There are several steps you can take - during the creation of your video but also once it's been published - to make sure that your video is searchable and users are inclined to subscribe to your channel for future updates.

Here's how we help companies get found and grow their YouTube subscriber count at the same time.

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Content is King in Marketing - But Other Departments Crave Content, Too!

Posted by ImageWorks Creative Team March 01, 2016

We’ve been in business since 1996, and “content is king” has been a guiding principle in our industry since we started. Good marketing has always been all about creating high-quality, useful content that shows an understanding of your audience. As search engines become more like humans in their ability to separate quality from quackery, it’s more important than ever to give your visitors fresh, relevant content on a regular basis.

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Simplify your marketing to get better results.

Decisions, Decisions: How Offering Too Many Choices Can Drive Your Customers Away

Posted by ImageWorks Creative Team February 09, 2016

Are you giving your customers too many choices?

More is better, right? More oatmeal flavors, more types of Gatorade, more programs to watch on television. We often hear from companies with a promise of more, more, more!

Not so fast. Sometimes the only thing that results from more choices is more confusion.

Laser focused services and organized products that have clear benefits are what works. Here’s an example from a famous Columbia University marketing study that illustrates our point.

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Custom web design magic comes at a price. Understanding the cost of custom web design.

The Magic of Custom Web Design (& the Cost of Web Design Today)

Posted by ImageWorks Creative Team February 01, 2016

We get this question every day: “How much does a new website cost?” But it’s impossible to have just one answer. Websites aren’t like pencils or hammers. Each site is handcrafted according to a business’s unique needs. Some clients just want a platform to publish content; others need back end portals and e-commerce; still others need to attract key decision makers for complex contracts and sales. No two are ever the same.

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2016 Marketing Predictions and Marketing Advice

Digital Marketing Predictions for 2016

Posted by ImageWorks Creative Team January 26, 2016

This is a guest post written by Wes Towers.

As someone involved in online marketing, I’m often asked this time of year what the next ‘big thing’ will be in marketing. At the start of every year, people take stock of their lives and make New Year’s resolutions. Likewise, business owners around the globe work on goals for the coming year and are typically searching for a magic bullet. While there is no magic bullet, I have some predictions I believe will help SMEs grow in 2016.

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