ImageWorks Creative Blog

Is Twitter Right for Your Business

Is Twitter Right for Your Business?

Posted by ImageWorks Creative Team July 25, 2018

You may already be active in your social media marketing with Facebook or LinkedIn, but is it worth branching out to Twitter?

Well, as always, that depends. There are a lot of things you should consider before diving in, and we mean it when we say every business is different. But we made this post to help you find out if Twitter is right for you.

In general, you should branch out to Twitter if you can answer “Yes” to two or more of these questions.

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3 Graphic Design Tips for Non-Designers that You Can Use Today!

Posted by ImageWorks Creative Team July 10, 2018

If you’re DIYing your design work, you know it’s tough to make sure your visuals really do appeal. This great article by Midori Nediger of Venngage gives three great tips that you can apply to your work today, whether you’re designing a social media post or an E-book cover! Check it out here:

https://contentmarketinginstitute.com/2018/06/design-tips-nondesigners/

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laptop on top of an american flag background

7 Killer 4th of July Marketing Campaigns to Inspire You

Posted by ImageWorks Creative Team July 02, 2018

Let's take a multiple choice quiz.

It’s almost the 4th of July, and that means you probably:

a) Have a ton of work to finish before Wednesday

b) Are super excited for the fireworks and fun

c) Need to come up with an awesome social media post & email campaign for the 4th of July

d) All of the above!

The IWC Team picked d, and to help out others in the same boat as we are, we decided to come up with this post to help you promote your business on the 4th of July!

But first, as always, some statistics.

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customer journey road image

Customer Journeys 101: What are Customer Journeys & How Can My Business Use Them to Convert More Customers?

Posted by ImageWorks Creative Team June 26, 2018

Customer journeys (also known as customer journey maps) are an incredible tool for online marketers. They give the prospect the exact information they need to lead them down the sales pipelines, when they need it. It’s often an automated process, so you can deliver targeted materials with a push of a button!

Here’s how journeys work:

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Does Your Social Media Strategy Need a Revamp? The Ultimate Checklist

Posted by ImageWorks Creative Team June 19, 2018

If you're continually improving your brand's presence online, you know about the impact of social media. And like us, you are probably constantly evaluating your strategy to make sure it's up to speed. Our friends over at Sprout Social have created a great infographic checklist to help businesses see where they need to grow or what they want to focus on. Check it out!

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[Customer Journeys 101] Conversion Funnels: What You Need to Know

Posted by ImageWorks Creative Team June 12, 2018

Here at ImageWorks, we are big fans of customer journeys, a relatively new idea that has taken a hold of the marketing world. We are getting ready to release some content to help you understand how it works! In the meanwhile, we found this great article by Neil Patel of Quicksprout. It’s titled: The Beginner’s Guide to Customer Conversion Funnels and explains a lot of the concepts behind customer journeys.

Check out the article and let us know what you think! Remember, this explains much of the basis behind what we will discuss in the next few weeks.

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Figuring out the marketing budget

5 Fundamental Factors of a Marketing Budget

Posted by ImageWorks Creative Team May 30, 2018

How do small to medium sized businesses set an effective marketing budget plan for their company? That’s a question we get asked quite a lot. Unfortunately, there is no magic answer.

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