ImageWorks Creative Blog

What Affects Local Search Rankings? Hint, it Starts With Proximity

Posted by john November 09, 2017

Technological advancement has taken marketing to a whole new level. Let’s face it, technology has simplified our lives to the point where typing has become a nuisance. Who needs to type when you’ve got your own digital assistant!

“Siri, name marketing agencies near me”

“Alexa, what are the best Thai restaurants near me?”

“Cortana, how much is a flight to LAX from IAD?”

As a business owner or manager, your goal is to take advantage of these online searches and optimize your marketing to specifically target those located near you!

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Drupal or WordPress Choose the Right CMS for Your Business

Drupal VS WordPress? Which CMS is Right for Your Business

Posted by scott October 14, 2017

Whether you are creating a business or personal website, you might be wondering what content management system is the best option for your needs. Today, you can choose from a variety of CMS options, including Drupal vs WordPress CMS. Both choices offer advantages, but also have their drawbacks.

vs Drupal CMS

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What type of “Creative Agency” is right for your Business?

Posted by john October 13, 2017

I know what it takes to successfully launch and market a business.

We began in 1996, referring to Image Works as a “studio.” But, instead of prospects reaching out for our online web, branding and marketing skills, they were calling for us to shoot a film. Getting mixed up with the Sony ImageWorks brand caused a tad bit of confusion, and we decided to change our name in early 2000 to ImageWorks Creative – and since then, we’ve been crystal clear that we’re a full-service creative agency.

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Mobile Website Graphic

How Mobile Friendly is Your Website? Google Search Results to Change Accordingly.

Posted by john October 12, 2017

Looks like Google has started rolling out their Mobile First Index! 

What is Mobile First Index? 

To sum it up, Google will be crawling and indexing your mobile site as the main platform for content and ranking purposes. At the moment, only a small percentage of users have been affected, as this is an experiment. However, it won't be too long before Google begins implementing this Mobile First Index. 

Should you be worried? 

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Email Automation with a Hint of Humility

Posted by john October 06, 2017

Automation is an essential approach to maximizing your business' productivity and efficiency! With automation, your business stays clocked in even when you're clocked out. However, most of the businesses that utilize automation, end up morphing into sales driven robots that lack humility.

If your business specializes in B2B, chances are your prospects are receiving hundreds of sales pitches a day!

So how are you going to differentiate your business from the pack?

The answer is humility.

 

Why Humility?

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Sharing is Caring! How to Become Insanely Well-Connected

Sharing is Caring! How to Become Insanely Well-Connected

Posted by admin July 17, 2017

We wanted to share this inspirational article from Firstround.com

The title is engaging: How to Become Insanely Well-Connected. But we see headlines like this all the time. The true wealth of this article is Chis Falic’s (a highly successful VC and past Oracle Salesman) rules for memorable connections. Here are a few of my favorites:

• Convey genuine appreciation.
• Use humility markers.
• Blue-sky brainstorm.

Each goes into details with compelling and thoughtful summaries.

And a favorite quote:

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