ImageWorks Creative Blog

Why your website design and usability is critical

Why your website design and usability is critical to your business.

Posted by ImageWorks Creative Team August 22, 2019

Too often we see companies with websites that seem like they just don't care about the impression they make. Or perhaps they just don't think its important. Well this data tells us a different story. Not only should you invest in your website experience, you should consider your overall BRAND experience. When you consider that 97% of your customers will come to your website BEFORE they consider your services or products, it's easy to determine that your website needs to tell your story and is one of the most imperative parts of your business.

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1 Important Tip for Creating Marketing Videos

Posted by ImageWorks Creative Team July 29, 2019

The trend for marketing videos is one that keeps growing, and more and more businesses are adopting video creation and sharing as a part of their marketing plan. Whether you are creating your own videos or are hiring a creative team, there are a lot of factors to think about when creating them, and it can often be overwhelming for a beginner. It's a good idea to start slow when you're learning about something as complex as video marketing, avoiding learning a hundred new things at once.

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How Facebook advertising solves an age-old marketing dilemma

How Facebook advertising solves an age-old marketing dilemma

Posted by ImageWorks Creative Team July 09, 2019

The very big advertising problem

A fundamental problem with many advertising platforms, like radio and TV, is that the message they deliver often reaches the wrong audience, or reaches the audience at the wrong time.

Honestly, even a well-meaning businessperson could be using modern advertising platforms and still be making this mistake.

What constitutes “the wrong time”? Well, you can base that on where a customer is in their customer lifecycle. If you know what this is, you can go ahead and skip this next section.

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A Slow, Long, and Intelligent CRAWL

Posted by ImageWorks Creative Team April 11, 2019

SEO has come a long way since the birth of the world wide web. Frequent search engine updates to enhance the user experience by providing more relevant and feature rich results have kept brands, blogs, and all sorts of businesses on their toes to keep up with constant advancement changes published by mega search engine providers such as Google.

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Google's "Answer Box"

How to get your Content into Google's "Answer Box"

Posted by ImageWorks Creative Team March 25, 2019

This week, we came across an important search article from CMI expressing the staggering rise in voice search and how the keyboard and mouse may soon become relics of the past. On voice search, the only result reported to the user is what is in Google’s “Answer Box” / the non-click result, hence opening up the question of the article, “How do you get to be in Google’s Answer Box?”

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The State of Marketing from the World's Marketing Leaders

The State of Marketing from the World's Marketing Leaders

Posted by ImageWorks Creative Team March 06, 2019

Salesforce has released a new report on the “State of Marketing”. Backed by data pulled from over 4,100 marketing leaders around the world, Salesforce breaks down the problems that marketers and advertisers face in a new age of high user expectations and how to structure a strategy to keep up with the world’s best marketers.

The report covers these main subjects:

Marketing Becoming the Cross Functional Glue of Customer Experiences

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An Essential Guide for SEO in 2019

An Essential Guide for SEO in 2019

Posted by ImageWorks Creative Team March 05, 2019

Creating a website is only half of the battle when trying to scale your online presence. Getting users to your website can turn out to be the harder and much longer battle to wage. There is always one constant factor that will force you to maintain and optimize your SEO strategies…Competition. Depending on the services or content you are promoting, you could be entering the arena with hundreds or thousands of other sites. To overcome this obstacle, you’ll need to think about how to optimize your website for search engines.

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3 Fundamental Tips to Create Engaging Content

3 Fundamental Tips to Create Engaging Content

Posted by ImageWorks Creative Team February 23, 2019

For large and small businesses alike, creating engaging content is one challenge, but consistently keeping content engaging can be an even harder battle to wage. 

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