ImageWorks Creative Blog

Outsourced Design is the Best Design - and Here's Why!

Should Your Small Business Handle Design Work In-House? 8 Reasons to Outsource Your Design

Posted by jess June 23, 2016

Some companies cringe at the mention of outsourcing, but when it comes to graphic design, web design, and branding, outsourcing can be the best option for small and mid-sized businesses. Of course, we’re not talking about sending your work overseas or hiring the cheapest freelancer you can find online.

Outsourcing your graphic/web design work to a trusted local firm is a smart move – and here’s why:

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Give your customers the brand experience they want and need.

Business Owners: Turn Your Online Brand Experience into Customer Nirvana

Posted by jess June 10, 2016

Today’s customers are connected customers. They’re active on social media, they engage with the brands they love on Facebook, Instagram, Snapchat, and other social platforms, and they’re always online whether they’re at a desktop or using their smartphones on the go.

Such an accessible audience is a dream come true for brands, but it’s also an opportunity for tremendous failure. Not only are today’s customers well-connected, but they have high expectations and plenty of access to research their options (aka your competitors) if your company falls short.

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LinkedIn Social Marketing

Did LinkedIn Drop the Ball on B2B Social Networking?

Posted by jess June 03, 2016

LinkedIn is the #1 social networking site for business professionals, but this week, we’re taking a hard look at what people love – and hate – about the platform. Could LinkedIn do better? We think so!

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Grow your audience on YouTube with these tips

Organic Ways to Market & Improve Your YouTube Presence

Posted by jess April 19, 2016

Creating a compelling video is a step in the right direction - especially in today's marketplace. People love watching videos online. But if you upload your video to YouTube and forget about it, you can forget about being found. 

There are several steps you can take - during the creation of your video but also once it's been published - to make sure that your video is searchable and users are inclined to subscribe to your channel for future updates.

Here's how we help companies get found and grow their YouTube subscriber count at the same time.

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