Posted by jess
June 10, 2016
Today’s customers are connected customers. They’re active on social media, they engage with the brands they love on Facebook, Instagram, Snapchat, and other social platforms, and they’re always online whether they’re at a desktop or using their smartphones on the go.
Such an accessible audience is a dream come true for brands, but it’s also an opportunity for tremendous failure. Not only are today’s customers well-connected, but they have high expectations and plenty of access to research their options (aka your competitors) if your company falls short.