Posted by ImageWorks Creative Team June 22, 2011
The home page. It's the mother of all web pages. The grand entrance to one of the most important marketing assets you own: your website.
There is no disputing the important role that a website can play when it comes to generating leads and sales for most organizations. In fact, a 2010 Pew Intern and American Life study found that some 87% of online college graduates and 88% of those earning $75,000+ use the internet to do research on product or services, before buying.
That said, your website had better be killer. When it comes to designing your website, the home page is the place where first impressions are made. Effective home page design can mean the difference between a visitor who delves deep into your website and one who hits the back button upon arrival.
