ImageWorks Creative Blog

Cheap or Free Web Design Offers: What to avoid and how to do it right, even on a budget!

To start, you can check out the “free” or absurdly cheap offers available from companies like Web.com, Network Solutions, and even Verizon. But didn’t you ever learn that there’s no such thing as a free lunch?

Target for Local Search

The Top 5 Reasons to Maintain Your Local Directory Listings

With so many local directories competing with one another, the task of signing up for and maintaining business profiles on each one could easily become a full-time job.  It’s tempting to slack off and allow the listings to manage themselves.

Brands

New Rules for Branding in a Digital World

In the early days of advertising, consistency was critical for brands that had their sights set on becoming household names.  Maintaining the same colors, logos, and styles in all of their ads was the best way for them to become recognizable

What Does Apple's New iPhone Teach Us About Small Business Marketing?

One word. Evolve.

Understanding Web Design, CMS, and the Costs Involved

The number one question we get asked is … How much does web design cost?

Just Announced: ImageWorks' All New Website Facelift Package!

That's right, it's time for some cosmetic surgery … on your brand image!  Our new program will save you thousands of dollars while giving your site the look and feel it needs to impress your customers.  This is a terrific option for comp

How to set a marketing budget, determine your marketing budget, small business marketing budget.

How to determine & set what your marketing budget SHOULD be!

(Note: We've recently published an updated version of this article. Click here to read our 2014 Marketing Budget Blog Post.

Using LinkedIn 2013 to Promote B2B Sales

While Facebook and Pinterest ads may be the hottest ways to promote consumer or retail businesses online, LinkedIn is the place to be for business-to-business (B2B) companies (and it can still be an excellent resource for consumer-based product an

How to use videos to communicate core messages and increase conversions

How to use videos to communicate core messages and increase conversions

85%.  According to Comscore, that’s the percentage of internet users who spend time watching videos online.