ImageWorks Creative Blog

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Creating a Results-Oriented Online Marketing Budget

There are so many different facets of online marketing that it can be difficult for companies to determine an appropriate budget.  Without careful planning, things can quickly spiral out of control with various services vying for every dollar

Google+: Weak Social Network or Critical Marketing Tool?

I have a confession to make.  I hate Google+.  Thanks to some business connections, I was among the first to receive an invitation when the service launched, and at the time, I was excited to give it a try.  Two years later, I find

SEO and Link Building

5 Things You Should Know About Links

Even people who are unfamiliar with search engine optimization often maintain a vague association between SEO and link building.

Graph Search & Your Brand

Graph Search & Your Brand - What Facebook's Newest Trend Means for Your Business

Over the past several months, Facebook has been releasing more and more information about Graph Search, a new product tha

Top 5 Online Marketing Tactics for 2013

Even Mad Men’s Don Draper would feel out of his element in today’s fast-paced marketing world.  New trends are always emerging, especially when it comes to building your brand and increasing your presence online.  That’s why we’ve create

Branding & Marketing: What's the Difference?

Merriam-Webster tells us that “branding” is something you do to a cow with a hot iron, but in business, we have a very different definition.  BNET defines branding as:

Great SEO is a Great Expense: Here's Why!

We just love this new infographic from SEOBook.com, detailing the many reasons why search engine optimization is a costly – but necessary – aspect of any internet marketing plan. 

Fast & Easy Responsive Web Design Solutions

As smartphones and tablets continue increasing in popularity, responsive web design (RWD)  will continue to be an important part of every site hoping to succeed in a mobile market.  Using RWD to create one beautiful, functional site that

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CAUTION! Don’t fall for those SEO solicitations in your inbox!