ImageWorks Creative Blog

Even Mad Men’s Don Draper would feel out of his element in today’s fast-paced marketing world.  New trends are always emerging, especially when it comes to building your brand and increasing your presence online.  That’s why we’ve create

Merriam-Webster tells us that “branding” is something you do to a cow with a hot iron, but in business, we have a very different definition.  BNET defines branding as:

We just love this new infographic from SEOBook.com, detailing the many reasons why search engine optimization is a costly – but necessary – aspect of any internet marketing plan. 

As smartphones and tablets continue increasing in popularity, responsive web design (RWD)  will continue to be an important part of every site hoping to succeed in a mobile market.  Using RWD to create one beautiful, functional site that

To start, you can check out the “free” or absurdly cheap offers available from companies like Web.com, Network Solutions, and even Verizon. But didn’t you ever learn that there’s no such thing as a free lunch?

With so many local directories competing with one another, the task of signing up for and maintaining business profiles on each one could easily become a full-time job.  It’s tempting to slack off and allow the listings to manage themselves.

In the early days of advertising, consistency was critical for brands that had their sights set on becoming household names.  Maintaining the same colors, logos, and styles in all of their ads was the best way for them to become recognizable

One word. Evolve.