ImageWorks Creative Blog

With so many local directories competing with one another, the task of signing up for and maintaining business profiles on each one could easily become a full-time job.  It’s tempting to slack off and allow the listings to manage themselves.

In the early days of advertising, consistency was critical for brands that had their sights set on becoming household names.  Maintaining the same colors, logos, and styles in all of their ads was the best way for them to become recognizable

One word. Evolve.

The number one question we get asked is … How much does web design cost?

That's right, it's time for some cosmetic surgery … on your brand image!  Our new program will save you thousands of dollars while giving your site the look and feel it needs to impress your customers.  This is a terrific option for comp

(Note: We've recently published an updated version of this article. Click here to read our 2014 Marketing Budget Blog Post.

While Facebook and Pinterest ads may be the hottest ways to promote consumer or retail businesses online, LinkedIn is the place to be for business-to-business (B2B) companies (and it can still be an excellent resource for consumer-based product an

85%.  According to Comscore, that’s the percentage of internet users who spend time watching videos online. 

Google recently retired UncleSam and other vertical specialty search engines that were popular among government contractors, but that doesn’t mean vendors should take it easy when it comes to search marketing.  While GSA schedules, preferred