In the Thought Bubble: A Look at Our Social Media & Website Revamp

Posted by ImageWorks Creative Team July 01, 2020

With the impact of COVID-19 slowing down business for everyone, ImageWorks leadership decided early on to take a step back and examine how we could use this time to better develop our business. We revamped how we deliver some of our services, like our web design plans, and, afterwards, realized our digital branding should get an update as well.

Read More

Declutter Your Digital Strategy

Posted by ImageWorks Creative Team March 24, 2020
What's on your spring cleaning to-do list? While you're washing your windows& scrubbing your baseboards, don't forget to turn your duster on your digital strategy. Here are 3 things that could use a bit of decluttering.
Read More

Spring Clean Your UX: 4 Game-Changing Tips!

Posted by ImageWorks Creative Team March 05, 2020
The weather is the temperature of your customers throughout the year, and like the weather it is constantly changing. Buying habits, new technology, usability shifts - they all play a role in the online customer experience. The seasons are fiscal quarters, each with new challenges and new goals.
Read More
Image of a hand holding a cell phone that is displaying the Pinterest homepage.

Do You Use Pinterest to Market Your Business? You Should!

Posted by ImageWorks Creative Team December 26, 2019

Social media engagement is an enormous factor in bringing traffic to your website. Beyond the standard Facebook and Twitter presence, it’s important to branch out and use other platforms to maximize the benefits. Learn more about why Pinterest is a great, underused tool for driving web engagement, and the best way to use it!

Read More
How Facebook advertising solves an age-old marketing dilemma

How Facebook advertising solves an age-old marketing dilemma

Posted by ImageWorks Creative Team July 09, 2019

The very big advertising problem

A fundamental problem with many advertising platforms, like radio and TV, is that the message they deliver often reaches the wrong audience, or reaches the audience at the wrong time.

Honestly, even a well-meaning businessperson could be using modern advertising platforms and still be making this mistake.

What constitutes “the wrong time”? Well, you can base that on where a customer is in their customer lifecycle. If you know what this is, you can go ahead and skip this next section.

Read More
Is Twitter Right for Your Business

Is Twitter Right for Your Business?

Posted by ImageWorks Creative Team July 25, 2018

You may already be active in your social media marketing with Facebook or LinkedIn, but is it worth branching out to Twitter?

Well, as always, that depends. There are a lot of things you should consider before diving in, and we mean it when we say every business is different. But we made this post to help you find out if Twitter is right for you.

In general, you should branch out to Twitter if you can answer “Yes” to two or more of these questions.

Read More
laptop on top of an american flag background

7 Killer 4th of July Marketing Campaigns to Inspire You

Posted by ImageWorks Creative Team July 02, 2018

Let's take a multiple choice quiz.

It’s almost the 4th of July, and that means you probably:

a) Have a ton of work to finish before Wednesday

b) Are super excited for the fireworks and fun

c) Need to come up with an awesome social media post & email campaign for the 4th of July

d) All of the above!

The IWC Team picked d, and to help out others in the same boat as we are, we decided to come up with this post to help you promote your business on the 4th of July!

But first, as always, some statistics.

Read More