Highlighting our Non-Profit Clients

Posted by ImageWorks Creative Team September 02, 2020
In this bonus blog post, we "Look for the helpers," among ImageWorks Creative clients to find those doing their part. Read on to learn how these awesome organizations do their part.
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In the Thought Bubble: A Look at Our Social Media & Website Revamp

Posted by ImageWorks Creative Team July 01, 2020

With the impact of COVID-19 slowing down business for everyone, ImageWorks leadership decided early on to take a step back and examine how we could use this time to better develop our business. We revamped how we deliver some of our services, like our web design plans, and, afterwards, realized our digital branding should get an update as well.

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3 Ways To Use Video In Your Marketing Strategy

Posted by ImageWorks Creative Team June 26, 2020
Using video to create a marketing message is effective because it is to the point, visual, and you can include a lot of information in a short amount of time. Video marketing has been tried and tested over the last few years, and we know that some approaches work better than others. Guest Post by Darya Jandossova Troncoso.
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Give your customers the brand experience they want and need.

Business Owners: Turn Your Online Brand Experience into Customer Nirvana

Posted by ImageWorks Creative Team June 10, 2016

Today’s customers are connected customers. They’re active on social media, they engage with the brands they love on Facebook, Instagram, Snapchat, and other social platforms, and they’re always online whether they’re at a desktop or using their smartphones on the go.

Such an accessible audience is a dream come true for brands, but it’s also an opportunity for tremendous failure. Not only are today’s customers well-connected, but they have high expectations and plenty of access to research their options (aka your competitors) if your company falls short.

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Logo design services are important. Is one logo design enough to choose from?

Is One Logo Enough? Why Some Top Designers Present Just One Option When Branding a Business

Posted by ImageWorks Creative Team July 30, 2015

Let's start by making one thing clear: we love working with our clients to bring their brands to life. Whether we're approached to redesign an existing brand or to develop an identity for a new company, we welcome the opportunity to exercise our creative muscles. We want the finished result to be something everyone feels proud to display.

But when it comes to logo design, some argue that consensus has no place in the creative process.

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ImageWorks did web design and branding for The View in Ballston and now one of our employees lives there.

The VIEW in Ballston Has The Shooshan Company Looking Forward

Posted by ImageWorks Creative Team July 02, 2015

It seems like just yesterday that the ImageWorks Creative team was brainstorming names, logos and campaigns for a new building under construction in Arlington’s Ballston neighborhood. We knew that the building was going to be a tall one, with sweeping views of the monuments and the R-B corridor, and we knew that it would house some of the neighborhood’s most stylish luxury apartments.

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Redesign your logo with these 7 tips

Logo Design #FAILS - And Tips for Successful Rebranding

Posted by ImageWorks Creative Team June 18, 2015

All brands need to refresh their look from time to time. Old style elements fall out of favor, and even the best logos are left looking tired after decades of use. A new logo can reinvigorate a brand's entire image and set the tone to attract new customers.

Or, it can be a complete disaster.

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Hipster mascots on our web design site.

Invasion of the ImageWorks "Hipsters"

Posted by ImageWorks Creative Team May 26, 2015

They’re popping up all over our website! These cheeky hipsters are eager to learn more about web design, branding, user-experience, and how to market and grow their businesses. Flawlessly cool and endlessly social, the ImageWorks Hipsters add a dash of interactive fun to our fully responsive, new website.

Check out a few of our favorites and guess which are styled after actual employees!

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Google office - credit to Wataru Ozaki, https://www.flickr.com/photos/ozaking/3807417/in/photolist-kvP8-LTjUy-4JEFi9-4JEGYN-4JArVr-4JEFiW-4JAqPt-4JEFk1-dFCCcu-4JEEbu-jX5RLq-4JAtzv-4JAqNn-cq1k5s-LTCbN-4JEGXQ-3iE9i-97JjEh-aYQiSz-4YoYL-67uHuy-67qv6D-97JaCb-jChsnH-jCm1Ad-jzRa44-2zqrA-jCnpCW-jB339z-jB1Txk-jCm9CW-aYQiPT-aYQiUV-aYQiND-97FdMT-67XQQe-8L9LkZ-LTefL-8L9LpD-97FdRx-97Fdx2-97JjQS-97FdUi-97JjJf-97FdWF-dK6sFk-bg4YcK-hzwve-jCjDhJ-jCmTVE

Branding Lessons from 5 of the Most Attractive Companies for Employees

Posted by ImageWorks Creative Team December 02, 2014

This is a guest post contributed by Abby Perkins.

The job market is competitive, and that's not going to change. In order to attract and retain the best employees, businesses not only have to offer great benefits and provide a great place to work – they also have to know how to market themselves as employers.

These five companies have figured out what employees really want, and how to give it to them – as well as how to market themselves to the working world.

Google

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