Web Design

The home page. It's the mother of all web pages. The grand entrance to one of the most important marketing assets you own: your website.

There is no disputing the important role that a website can play when it comes to generating leads and sales for most organizations. In fact, a 2010 Pew Intern and American Life study found that some 87% of online college graduates and 88% of those earning $75,000+ use the internet to do research on product or services, before buying.

That said, your website had better be killer. When it comes to designing your website, the home page is the place where first impressions are made. Effective home page design can mean the difference between a visitor who delves deep into your website and one who hits the back button upon arrival.

UPDATED Mobile video is still a small part of overall online viewing, but it’s a part that Apple dominates, according to a new report by video monetization startup FreeWheel. In its Q1 2011 Video Monetization Report, FreeWheel said the vast majority of video views that occur on mobile devices happen on Apple’s iPhone, iPad and iPod Touch.

Rules: don’t run with scissors; don’t play ball in the house; don’t smack your brother… we all have them. We urge you follow these rules prior to sending out your first email marketing campaign. Although, if you choose not to, we won’t tattle, but your analytics will.

Summary:

WASHINGTON DC - ImageWorks Studio, a marketing and brand building company, proudly announces its receipt of two 2011 Summit International Awards:

Why should your company use video to communicate and educate your customers?

Here are a few quick facts that may surprise you:

Like the rest of us, Microsoft is ready to move beyond Internet Explorer 6. The software giant has launched a new website, The Internet Explorer 6 Countdown, that bears the slogan: “Moving the world off Internet Explorer 6.”

Well, a few creative examples come to mind:

• Determine next year’s marketing budget based on the simple formula of 2% gross sales x the number of ping pong balls you successfully land in half-filled cups of a tasty medium-bodied beer, or
• hold a “Beer Pong Shootout” to determine which employee deserves a promotion.

While both ideas would make for a fun office party, that’s not exactly what we have in mind.

Thanks to Jeff Foxworthy, we can recognize the signs that someone “might be a redneck,” but do you know the signs that indicate you might need a website redesign? Sooner or later it’s bound to happen: you’ll be faced with the uneasy feeling that your website might be due for a redesign.