Digital marketing

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How to Get Started with Email Marketing

Posted by ImageWorks Creative Team January 12, 2022
Email marketing is better than any social media marketing strategy you or your marketing experts could cook up. While you are competing against every other email in your audience’s inbox, there’s no algorithm to game. It’s a channel you own almost as much as you own your website. No matter how flashy the latest social media platform is, email is too golden to brush aside.
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Hashtag Best Practices for Twitter, Instagram, & More

Posted by ImageWorks Creative Team November 03, 2021

Our time with the tags has come to an end. Over the last few weeks on our blog, we’ve explored the history, use cases, and best practices for hashtags on the major social media networks.

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To Use or Not To Use: Hashtags on Pinterest

Posted by ImageWorks Creative Team October 21, 2021

How many of you reading this knew Pinterest is a search engine? The social site is known for its bookmarking capabilities, allowing users to collect craft inspiration or create wedding mood boards.

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Demystifying Hashtags on LinkedIn: Best Use & Practices

Posted by ImageWorks Creative Team October 06, 2021

So far in our hashtag insights mini series, we’ve discussed the best practices when using hashtags on Twitter,

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A Complete Guide to Hashtags on Twitter: History, Use, & Best Practices

Posted by ImageWorks Creative Team August 25, 2021
A hashtag is great because it’s simple to use, and it’s tricky because it’s simple to misuse. That’s why we’re going back to Internet basics and examining how to use hashtags to their best effect. Today, we’re starting with Twitter.
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Video Content: A Powerful Tool & Easier Than You Thought

Posted by ImageWorks Creative Team July 14, 2021
Creating video content for your business is a popular way to get a return on your content creation investment. Still, business owners and marketers can be hesitant to start. In this post, we'll touch on the top 4 reasons to begin video marketing & give you some ideas to get your started.
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Customer Journeys: A Simplified Explanation

Posted by ImageWorks Creative Team May 19, 2021

When a person encounters your brand multiple times (sometimes in multiple places) marketers call this a

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Why is Personal Branding Important in Today’s Economy?

Posted by ImageWorks Creative Team May 05, 2021
Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.
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Don’t Sleep on Email Marketing

Posted by ImageWorks Creative Team April 21, 2021
It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.
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Building a Comprehensive & Cohesive Brand Identity Online

Posted by ImageWorks Creative Team January 27, 2021
As more consumers are turning their attention to online spaces, now is an excellent time to examine how you can effectively construct and shape your brand. What tactics can result in the most positive impact? What actions should you avoid?