Web Design Pricing: How Much Does Professional Website Design Cost in 2020?

If you’re looking to launch or revamp your company’s website, chances are you’ve thought, “how much does professional web design cost?” The short answer: it depends on the website size and the features/functionality you want. There are many factors that influence the cost of web design, with professional web design prices ranging from $2,500 to well over $100,000 for an initial site strategy, design, and development.

This range may be broad, but take time to consider all the deliverables that go into your website design, such as planning, copywriting, animations, graphic design, database integration, coding, maintenance, hosting, updates, SEO, and much more!  

Web Design Cost by Type

Small Business Web Design Cost

The design complexity and number of pages drive the web design cost up for smaller, front-end websites. If the site is under 5 pages, a simple, yet professional, site can be done for under $3,000. Alternatively, you can create a do-it-yourself site for free, or you can hire an offshore contractor and put up a site for under $500. However, it is very unlikely either of those two solutions will help your business grow and impress customers. Also, consider how there are a lot of associated costs with any website built in a CMS (Content Management System). Hosting, website maintenance, security and version updates, responsive adjustments for devices, bug fixing, updates, UX enhancements, integrations - the list goes on! That is why we offer our website design plans at a reasonable monthly cost (starting from $500 per month) which is inclusive of all the things a modern website needs to be built, supported, and optimized.

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Intermediate to Advanced Web Design Cost

Most established businesses or ones that want to enter the market to impress will opt to build a more intelligent  website that is aligned with their brand and marketing strategies. These websites include strategy planning, goal setting and tracking, lead capture and nourishing systems, databases, custom visuals, integrations to back-end apps and portals (like CRMs), and more. This level of web design ranges from $10,000 to $50,000 on average for initial builds. Explore our website design plans, which include all the support, maintenance, and optimization options you will need  

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Website Cost Factors & Features These impact your web design cost.

Feature Cost
Site Size After your initial homepage (which ranges from $1,500 to $5,000), designing quality, additional pages can cost between $350 to $700 per page, pending complexity and style.
Site Copywriting & Storytelling $150 to $500 per page. Optimizing provided content is much cheaper than researching and writing all new content.
Design Style & Storytelling $2,000 to $15,000 A simple layout might only feature some images and content. However, most sites require a much more intricate website experience, using best in class design techniques, usability, animations, etc.
Responsive Design $2,000 to $10,000
Site Optimization (SEO) $900 to $2,500+ per month, pending link building as well as number of pages and keywords targeted.
CMS Integration This is standard on most of the sites we build, but certainly adds to the cost. A simple, single-page site in raw HTML can take less than one hour to code, however, it would not accomplish any meaningful goals for a business.
E-Commerce Functionality $2,000 to $25,000. Loading a plug-in-play cart is simple, but customization to make it work for you and your products/services takes extra time and coding.
Database Integration CMS have databases included, however, integrating them with other web applications or building custom solutions can range from $1,500 to over $100k.
Strategy Planning $1,000 to $10,000, pending complexity of site. Sometimes this is worked into a monthly cost for ongoing support.
SSL Certificate $50 annually, plus some coding time to install.
Site Hosting Service $75 to over $500+ per month. Managed hosting with tons of resources and applications can be very expensive, but most sites are fine with shared hosting on a business class server.
Lead Capture/Contact Forms About $500 per form.
Add Blog Adding blog functionality, including design of all relevant page styles, navigation, and coding cost ranges from $1,500 to $3,500.

To discuss your website and receive a quote for your project, call us at (703) 928-7309, email us, or learn more about our website design plans.