The View is an upscale retail and apartment complex in the heart of trendy Ballston Virginia. The challenge was to create the brand form scratch, that would appeal for to retail and residential housing. Boasting views of downtown DC and with most balconies showcasing such views, ImageWorks handled the naming, the branding, the web assets and all digital assets. The project quickly hit their occupancy goal, and features some of the top retail in the area.
- Naming and taglines
- Logo and marketing collateral
- Responsive Website with interactive floor-plans module created in Drupal.
- SEO, PPC and Remarketing
- Email marketing
- Marketing support and direction.