Email marketing is the #1 marketing strategy for most businesses of various sizes. Not only does it deliver a high ROI (as high as 50 to 1!), it’s efficient and affordable. Research shows that customers need to hear from you at least 5-7 times before they recognize your brand or take note of even one of your value propositions. Email marketing is a great way to ensure your message stays in front of your audience in media they usually check daily if not hourly.
How Can My Business Use Email Marketing?
There are several types of email marketing campaigns. See what works best for your company!
Email Blasts: Building Loyalty & Encouraging Your Audience
Email blasts are the best way to encourage interested prospects. These are sent to your customers and/or prospects and include relevant information and special deals exclusive to that audience. We can help you build your prospect list by adding sign-up forms and lead magnets on your website and social media platforms. We will design, create a layout, code, and distribute emails as needed. You can use this for offers or to position your brand as a thought leader in your industry.
Customer Journey Campaigns
We’re excited to help our clients implement customer journeys in their marketing! In short, these journeys are tailored to help your prospects go from discovery to purchase with targeted emails. Not only does it market to the client where they are, it can also be automated!