Is Machine Learning Taking Over Marketing?

We’ve all heard the claims that artificial intelligence (AI) and machine learning will slowly take over jobs until there are very few left. Is this a real danger? We don’t know. We can’t predict the future, but what we do know is that machine learning is a tool that is making a lot of our jobs in the marketing world much easier.

Google has written a fascinating article that combines recent statistics and addresses the questions of marketers (especially app marketers). They pointed out the ways that machine learning can help, not hurt the marketing world. Reading this inspired us—maybe it will inspire you too!

Here’s the link: How machine learning is changing the game for app marketers